Gift Shop Branding

I was given a brief by two ladies Nicola and Sharron who are opening a gifting shop and needed some branding created for there new shop.
The brief was to work along side them to create a name and logo for the shop which can be used for the shop front and other areas.
After our first meeting I created a mood board of things they said they wanted to start me off on the right track.
We talked about a few initial Name ideas, they said that they wanted colours such as black, grey and pink. They wanted the type to be classy and look high end and the logo to be a gift box with a big bow.

I started by creating some of the names in fonts and adding the chosen colours, I sent them to the clients and they give me feedback on what they liked and didnt like.

 

I started the logos by drawing some gift boxes and adding the chosen colours. They also asked if I could look at text made out of ribbon, when showing them my ideas they said that they do not want very much white included. After a chat  I talked to them about the colour of pink and that it did not portray the classy aspect as well and the agreed to try other shades or no pink at all.

I showed them my final design and they really liked the design with no pink and said the writing fit well. They were happy with the outcome and are now going to use it when they set up there shop in the near future.

Working for a client really helped me to work independently and work on something that has more strict deadlines and is not really a area I am interested in. It also helped me to communicate with the client in a professional way, which is something that I need to work on. Also now this could mean that other people may ask for me to design for them through word of mouth.