Inspiration I found from the interviews I conduced.

After we conducted the interviews in Amsterdam, I began to transcribe them and go over what was said this is when I found a quote by Wendy that I loved. She mainly works digitally within her agency but talked about her passion for print.

'I dont think type will ever die because with film and type and anything I don’t think it will ever quite be replaced with Digital because it is just so involving. Thats the thing, its tactile, its personal.' 

- Wendy Richardson (Art Director at 72&Sunny)

I completely agree, it was nice to learn that even in an large agency with really big clients such as google who is only used on screens they still want print within there campaigns. As a lover of books this gives me hope!