At the start on September I got the amazing opportunity to go to Amsterdam and do some work experience at a advertising agency called
72andSunny. I got this opportunity by speaking to people I know and finding out their connections. I was very excited to be able to see designers in their work place but I was also very nervous because I would have to get a plane alone and go to a foreign country. I stayed with a lovely women called
Wendy and she was a designer at the agency. I was introduced to many different designers with different jobs and I asked a lot of questions to do with what there jobs entailed and what projects they had worked on. But most interestingly how they came to live in Amsterdam and work for the company. I liked the fact that everybody was from different places around the world and they all had different experiences and educations. I also got to sit in on live briefs and projects and give some of my opinions which were sometimes useful. I also learned techniques by watching them work which has helped me since in my own projects. I also got to have a one on one meeting with designer
Richard Harrington who has worked with many well known companies he gave me some advice and talked me through some of his previous projects such as The Oscars ceremony. It was amazing to get to talk to all of these designers in a professional level in the office but to also get to know them more personally like going out for lunch.
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| My setup in the office |
I also got to visit some places in Amsterdam in my free time. I was very excited to go into the Anne Frank House as it was a book I read a long time ago that I was always fascinated with. I also went to
The
Stedelijk Museum of contemporary art and modern design. It was fascinating to see all of the different designs. One of my favourites was
7 Chairs in 7 Days by the designer Ineke Hans. I liked the concept behind each chair being named after a day and that she asked people which chairs were which days and thats how she named them. I also really liked the zero exhibition based on the second world war and the post-war reconstruction.
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| Anne Frank Huis |
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| Sunflower Maze Near Van Gogh Museum |
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| 7 Chairs in 7 Days Ineke Hans |
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| Zero Exhibition |
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| Zero Exhibition |
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| Zero Exhibition |
To have this type of connection to designers is helpful and I suggest to all graphic students that you should make the effort to gain new experiences. I have learnt that if you just ask the worst people can say is no and people are a lot more willing to say yes than you would expect. Now that I have had some work experience with
72andSunny I can go back again and make connections in the business that can help me in my designing future. Overall my work experience in Amsterdam has given me a new look into graphic design and inspired me to look at different artists and styles for my work. Thank you
72andSunny and
Wendy for an Amazing experience.
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