Initial Self Branding ideas and development

Originally when thinking of what I could do for my self branding I thought of what I things I liked.In an early critique people gave me feedback that I could try to create little gifts or mac accessories as I liked digital work best.  I also got in a group and we described what we thought each others identity was like from what we knew of each others personalities and design work.









My mind map said that I was

• Honest
• Zen
• Smiley
• Butterfly
• Calm
• Modest and understated
• Quietly Confident
• Purple
• Buzzfeed
• AM
• Photography

I used this exercise to inspire my ideas for my branding.

One of my initial ideas was to create a logo which is a elephant with butterfly wings for ears. The butterfly aspect was to resemble the growth of my design and the elephant symbolises my calm nature. I also had the idea to have a short video of my designs on a memory stick, instead of having a business card or letterhead which is stereotypical self branding.

However I decided against these ideas after my critiques as people thought that the butterfly and elephant designs were not representing my ideas enough. Also the video idea was less in my style and I needed something true to myself.

Another logo idea I experimented with was a purple book as it is my favourite colour mixed with my interest of reading and book design. I thought that this logo design was a nice concept and something I could think back to in the future but for now I needed a more general idea.